Please go ahead. In our progress on establishing broad market access through the pharmacy channel, the time was right to launch a small-scale direct-to-consumer advertising pilot. The Omnipod Horizon system is expected to launch in the second half of 2020. Is there anything sort of high level we should be thinking about as we think about the models next year in terms of new patient starts margins, mix of business? What’s new? When we check that box, we should get a much larger -- already today, we get a very large percent of MDI conversions. And obviously, in the first half of 2021 they'll no longer have to choose. And so I think from a modeling standpoint, gross margin is just right in that 67% to 70% range. And we continue to advance our algorithm to expand our lead in simplicity and ease-of-use. Sure. Q4 ends up with three quarters, including Q2, which was the lowest in it. I show our next question comes from the line of Travis Steed from Bank of America. And so there is a lot of momentum building in behind this pandemic. We've maintained a solid track record of performance, largely due to our loyal customers and the commitment and execution of our global Insulet team. These investments strengthen our global manufacturing and supply chain operations and ensure that over the long-term we have the capacity and redundancy to meet increased global demand for our products. Insulet collaboration with Tidepool Loop Program Insulet announced it will be working with Tidepool, a non-profit organization that is working on an open-source, iOS based app and algorithm. Thank you. And I think it will be interesting to see in that population what happens in terms of adoption for Omnipod 5. We delivered 20% revenue growth ahead of our expectations and $9 million above our guidance range. So I can start on the sequential growth that you mentioned, David. I know you started a limited national DTC that seems to be doing well, and you'll have more KPIs to kind of gauge how successful that program is. So we're going to live with that for four quarters. While we know our DTC is working to raise awareness, we are still monitoring key performance metrics, such as lead conversion rates and retention of DTC-generated customers. Yeah. Additionally, both the U.S. and international had significant sequential improvements resulting in approximately half of the impact in Q3 versus Q2. Joanne K. Wuensch -- Citi Research -- Analyst. It really just depends on how we want to approach the market. And then are those customers -- because remember, we have eliminated all barriers to getting on the product. These measures aligned with what management uses as supplemental measures in assessing our operating performance and we believe that they are helpful to investors, analysts and other interested parties as a measure of our comparative operating performance from period to period. Joanne, I don't have the total population of two to six year olds in the market. We're taking a deliberate approach to our international expansion as we build our capabilities in each market and leverage our existing teams and strong distributor relationships. When I put all that in the blender, it does seem to create maybe a little confusion. And so I think we are winning -- I know we're winning primarily with MDI conversions not other pumps. And David, on your question on Omnipod 5, I think it's a great question and one we are looking forward to sort of seeing the answer in 2021. And over time, this adds significant addressable market to us over the coming years. Omnipod 5 Type 2 feasibility study. Sure. Medtronic Minimed 780G The question was on the Omnipod 5 Type 2 study [Technical Issue] if you need FDA approval for reimbursement? Expenses increased on a dollar basis, primarily due to the marketing costs as well as R&D and clinical spend for Omnipod 5. And it's a good place to start actually because this is obviously a major driver in the business today, and it's really different in the U.S. and international, as you said. The progress we've made despite this challenging environment, demonstrates the durability of our recurring revenue business model, Omnipod's differentiated form factor and the commitment and resilience of the Insulet team. So we're looking to see are there other appropriate forums for us to get it out there. But in the U.S., the momentum has been building. Just one more in it for you and then a quick one for Shacey. The Omnipod Horizon closed loop system , also developed in partnership with Dexcom, is being tested pre-release in the USA - it is not expected in Canada until late 2020. tidepool.org is working on getting the Loop app (see below) approved by the US FDA and using it … We are focused on finishing the year strong and building momentum as we enter 2021. So we do have actually messaging that is geared toward the Type 2 population. We had a great forum with ATTD and our clinical investigators being invited to share the data. Because remember, they can adopt Omnipod 5 without an upfront cost and without a four year lock-in period. So as the quarters go quarter-to-quarter, we're probably not going to see major step-ups just given that our overall business grows as well. I show our next question comes from the line of Joanne Wuensch from Citibank. We have also made an investment in another contract manufacturer in China, allowing us to leverage our local supplier base and highly experienced team to quickly scale. And then we have a ton of work going on in medical affairs, etc. So does that kind of bake in things getting worse or does it kind of assume that things stay the same as we go through the fourth quarter? We remain in challenging unprecedented times. Thanks, Shacey. The comment on conservatism, I mean, I'll take that every time because we held guidance and we did it because we wanted to make sure people understood our business model and that we could articulate our business by putting stakes in the ground and adding additional metrics so we can talk to it. The Omnipod 5 Horizon System is a hybrid closed loop automated insulin delivery device. The pharmacy model with pay-as-you-go is working well. But again, next year, it makes it a much more challenging thing. 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